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Product Design Case Study / Concept case study

Final Year Project -
Educational Website
shaped into a story.

A study-abroad education website concept with structured browsing and academic discovery.

UX research, IA, UI design, QA review
Responsive education website
Discovery, program browsing, trust, inquiry flow
A study-abroad education website concept with structured browsing and academic discovery.

Project Overview

The work starts before the polished shot.

I treated Final Year Project as a product problem first. The Dribbble image is the final visual layer, but the useful story sits underneath it: who the screen is for, where a user might pause, and what needs to be checked before the interface can feel ready.

RoleUX research, IA, UI design, QA review
TimelineConcept case study
PlatformResponsive education website
ProjectEducational Website

Problem Discovery

The real risk was hesitation.

Students needed a clearer way to explore education options and understand next steps. I focused on the moment before the click: does the page explain itself quickly, does the next step feel natural, and does the visual hierarchy support that decision?

01Primary user path

Discovery, program browsing, trust, inquiry flow

03Research signals

Journey notes, content priorities, and expected user behavior.

03Design decisions

Interface choices tied back to user hesitation and action clarity.

A good-looking screen is only useful when the user knows what to do next.
01

User Journey

Mapped a first-time student journey from country curiosity to course comparison.

02

Content Logic

Grouped content into decision stages: destination, program, requirements, proof, and inquiry.

03

Decision Risk

Identified trust gaps where students need university context, eligibility signals, and clear support.

Design Process

From first intent to a clearer product flow.

I moved from intent to structure before pushing the visual style too hard. That kept the work grounded: every section needed a job, every action needed a reason, and every polished screen needed a quality check behind it.

01

Discover

02

Map

03

Frame

04

Prototype

05

QA

06

Refine

01 / Discover

Problem and user intent

Mapped a first-time student journey from country curiosity to course comparison.

02 / Structure

Journey and content hierarchy

Grouped content into decision stages: destination, program, requirements, proof, and inquiry.

03 / Design

Browse before commitment

The hero and program sections prioritize exploration first, then inquiry, so the user does not feel pushed into a lead form too early.

04 / QA

Inquiry path checks

Reviewed whether every major browsing area gives the student a clear next step without duplicate or competing CTAs.

05 / Outcome

Handoff and next steps

Validate program-card labels with students.

Dribbble Screen Gallery

All project visuals now live inside the case study.

The real images from the Dribbble detail page are pulled into this case study, so the reader can review the actual UI screens without leaving the portfolio. No repeated crop placeholders here.

UX Decisions

Why the screens were shaped this way.

01

Browse before commitment

The hero and program sections prioritize exploration first, then inquiry, so the user does not feel pushed into a lead form too early.

02

Trust next to action

Eligibility, university, and support cues sit close to action areas to reduce doubt before the student clicks.

03

Scan-friendly hierarchy

Large category blocks and repeated CTA rhythm make the page easier to skim for students comparing multiple destinations.

QA Lens

I looked for the places the flow could break.

01

Inquiry path checks

Reviewed whether every major browsing area gives the student a clear next step without duplicate or competing CTAs.

02

Responsive risk review

Checked the mobile flow for stacked content order, tap target spacing, and whether trust cues remain visible before inquiry actions.

03

Content clarity pass

Flagged vague labels and replaced them with student-facing language around programs, requirements, and support.

Outcome

What the concept proves, and what it still needs.

A study-abroad education website concept with structured browsing and academic discovery.

This is still a portfolio case study, so I am careful not to fake product metrics. The value is in the clearer flow, the visible UI system, and the checks that would guide the next iteration.

01

A clearer path from exploration to inquiry.

02

Stronger credibility moments around student decision points.

03

A reusable structure for future education landing pages.

Next

Step 1

Validate program-card labels with students.

Next

Step 2

Test inquiry-form completion on mobile.

Next

Step 3

Add real conversion data once deployed.

Visual Source

Want to review the original shot?

This page documents the UX and QA thinking. The original visual presentation is still available as supporting work evidence.